Recruiting Company Profile

VINS Bioproducts Ltd is a leading life saving antisera pharmaceutical injectables company located at Hyderabad with an annual turnover of over Rs 100 Cr. The products are exported to over 60 countries in addition to supply to all State Governments and in retail in India. The manufacturing unit is WHO GMP approved state of the art facility located 40 km from Hyderabad.

Job Description

As General Manager Institutional Sales and Trade Marketing, responsibilities include the following

  • Responsible for revenue generation across products and regions and ensure yields across products through Regional Managers and Marketing Managers, both for Institutional sales and trade sales.
  • Ensure quality of distributor activities and Area Sales managers across region
  • Implementation of Billing targets at all India level
  • Responsible for interacting with customers on technical support and commercial/pricing matters
  • Keep a tab on arithmetic calculations, pricing structures, gross margin and profitability
  • Responsible for Marketing and Sales through Marketing Managers and Regional Managers to achieve top line market share and achieve revenue and brand objectives
  • Prepare Business Plan on business design, structure, process and operating plan and financial model
  • Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy
  • Periodically review distributor performance through Regional Managers and check on gaps in performance and seek reasons and actionable steps to close the gaps
  • Conduct effective and accurate market research and apply this information to increase market share
  • Conduct regular meeting with distributors and sales team to discuss target status, product training and sales strategy
  • Conduct customer training seminars as per the requirement of regions
  • Monitor and analyse all marketing and sales reports received from regional office and also distributor feedback
  • Ensuring all approvals related to Government authorized bodies are made in a proper and timely manner.
  • Coordinate, prepare and launch new products for the assigned market(s)
  • Ensure the confidentiality of the customer list, mailing lists and other sensitive company information.
  • Motivate and monitor sales representatives in HQ, branch offices and distributors on marketing and sales activities
  • Coordinate with administration, commercial and factory departments to ensure timely orders, and smooth function of action in the system.
  • Update management on business process and operating plan and financial model and profitability

Desired Candidate Profile

  • MBA(Marketing & Sales), with 10‐15 year experience, field sales experience and demonstrated levels of performance across varied situations
  • Exposure to brand management
  • Experience in similar industry and in‐depth product knowledge
  • Good working knowledge of computers
  • Leadership/Managerial Skills
  • Strategic Thinking, Good Leadership, Strong Analytical Skills




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